DesignCC Workspace

WORK_DesignCC

[ DesignCC \ 2021-2026 > flexolink ]

Project: FlexoLink
Year: 2021-2026
Disciplines:
brand system visual identity strategy guidelines

Summary:

Developed a complete brand system for a brain-computer interface company. Created a coherent visual language that balances technical precision with approachability, helping the brand communicate effectively with investors, partners, and future users.

Complete Case：
https://www.behance.net/gallery/245870643/FlexoLinkBuilding-a-Brand-System-That-Lasts

[ DesignCC \ 2025 > ekko ]

Project: EKKO
Year: 2025
Disciplines:
brand system visual identity B2B to B2C emotional branding

Summary:

Helped a B2B company successfully pivot to consumer market by creating an emotion-led brand system. Turned technical infrastructure into a relatable, human-centered brand with unified visual language and cross-channel experience.

Complete Case：
https://www.behance.net/gallery/245868799/EKKOThe-B2B-to-B2C-Pivot

[ DesignCC \ 2025 > reecho ]

Project: REECHO
Year: 2025
Disciplines:
brand system global identity B2B to B2C visual system

Summary:

Built a vibrant and scalable global brand system for a data storage technology company expanding from B2B into consumer markets. Created a unified visual language that bridges enterprise trust with consumer-friendly appeal across products and digital experiences.

Complete Case：
https://www.behance.net/gallery/245848741/REECHOScalable-Global-Brand-System

[ DesignCC \ 2025 > pingwang ]

Project: Pingwang
Year: 2025
Disciplines:
place branding brand system cultural identity

Summary:

Created a unique place brand system for Pingwang, a historic Jiangnan water town. By highlighting its distinctive canal infrastructure and “flowing” character, the identity successfully differentiates it from other similar towns while building long-term cultural resonance.

Complete Case：
https://www.behance.net/gallery/247441911/PingwangA-Canal-Built-Jiangnan-Identity-System

[ DesignCC \ 2025 > lemon-forest ]

Project: Lemon Forest
Year: 2025（Ongoing）
Disciplines:
long-term brand partnership brand system visual identity

Summary:

Entered into a long-term brand visual partnership with Lemon Forest. Developed and continuously support a vibrant, cohesive brand system that reflects the brand’s natural and joyful personality across all touchpoints.

Complete Case：
https://www.behance.net/gallery/248863723/Lemon-ForestBrand-Visual-Service

[ DesignCC \ 2025 > zhen&cuii ]

Project: Zhen & Cüii
Year: 2025
Disciplines:
brand system visual identity packaging character design

Summary:

Developed a fun and distinctive brand system for Zhen & Cüii, a premium pet food brand. Transformed the brand into a playful, approachable identity using bold typography, cartoon characters, and a vibrant visual language to lower the barrier of premium pet nutrition.

[ DesignCC \ 2026 > jiama ]

Project: JIAMA (甲马)
Year: 2026
Disciplines:
brand system visual identity cultural reinterpretation illustration graphic system product design

Summary:

JIAMA is a Yunnan-based cultural brand dedicated to reviving traditional Chinese “Jiama” (甲马) woodblock print culture through contemporary consumer products. We developed a refreshed visual system that modernizes the bold, symbolic, and ritualistic aesthetics of traditional Jiama — strengthening graphic rhythm, simplifying complex symbols, updating color relationships, and prioritizing product-first composition. The goal was not mere preservation, but to make this rich cultural heritage feel vibrant, relevant, and desirable to a new generation.

[ DesignCC \ 2025 > LELO ]

Project: LELO China
Year: 2025
Disciplines:
brand adaptation visual system event identity social media design

Summary:

Led the localized visual revitalization for Swedish luxury brand LELO in China. Developed a vibrant, elegant, and market-specific visual system covering new product launches, campaign visuals, offline events, and social media content, helping the brand better connect with Chinese consumers while maintaining its premium DNA.

[ DesignCC \ 2026 > cloud-parlor ]

Project: CLOUD PARLOR
Year: 2026
Disciplines:
brand identity visual system luxury real estate campaign environmental graphics lifestyle communication

Summary:

CLOUD PARLOR is the flagship luxury residential project by Hengli Group, featuring ultra-premium residences ranging from 300 to 660 square meters. We created a sophisticated, minimalist, and aspirational visual language that positions the development as a “sky residence” — a new height of contemporary luxury living. The campaign blends surreal, ethereal aesthetics with refined lifestyle imagery to convey exclusivity, elevated living, and a seamless connection between sky, architecture, and human experience.

ABOUT_DesignCC

ABOUT

DesignCC is a senior-led design execution team based in Suzhou, China.
Every designer on the team has 10+ years of experience. Not mid-weight. Not junior.
Senior, across brand identity, campaign visuals, packaging, print, and digital.

We work as an embedded execution layer for agencies and brands that need consistent, high-quality design output — without the overhead of hiring, managing, or babysitting.
You brief us. We handle it. You open your laptop the next morning and the work is done.

· Why we exist?

Most external design support creates a second job: explaining the brief twice, chasing updates, reviewing work that misses the point, starting over.
We built DesignCC to eliminate that loop. Our team operates on a simple principle: understand the brief deeply before touching anything, ask the right questions upfront, and deliver work that doesn't need to come back.
The result is a revision cycle that typically closes in 0–3 rounds. Not because we're lucky.
Because we front-load the thinking.

· The timezone advantage

We're based in GMT+8.
For agencies and brands in Europe and North America, this means execution happens while you sleep.
You send the brief at end of day. We work through the night. You wake up to completed work.
No delay. No waiting. Just progress.

· Who we work with

Agencies between 5–50 people that have more work than bandwidth.
In-house brand and design teams at scaling companies that need elastic capacity without headcount.
Founders and operators who need senior design output but not a full-time hire.

Partner clients (partial list)

SERVICES_DesignCC

SERVICES

We don't sell packages.
We provide execution capacity.
Here's what that means in practice.

What we handle:

· Brand identity and visual systems
· Campaign visuals and marketing assets
· Packaging and print design
· Presentation design
· Social and digital content
· Brand book assembly and guidelines documentation
· If it's a design deliverable, we can execute it.

How we work？

You send us a brief — as detailed or as rough as you have.
We ask the right questions upfront, align on direction, and deliver.
Most projects close in 0–3 revision rounds.
Complex brand systems typically run 4–6 weeks. Ongoing execution support runs on a monthly cycle, pause or stop anytime.

Pricing

· Trial Sprint — $2,000
One week. One or more deliverables. Full refund if the output doesn't meet your standard.

· Monthly Partnership — from $5,000/month
Ongoing execution capacity. Pause anytime with 5 business days notice. You only pay when we're active.

· All source files are yours. Always.

Q&A

How do I know the quality will be consistent?

Every project is handled by senior designers with 10+ years of experience. We don't use junior talent to reduce costs. The team that handles your trial is the same team that handles your ongoing work.

What if I'm not happy with the output?

The trial sprint comes with a full refund guarantee. If the work doesn't meet your standard, you don't pay. After the trial, if you're not satisfied with any delivery, we fix it — that's what the revision rounds are for.

How does briefing work?

Send us what you have. A rough direction, a reference, a problem statement. We'll ask the right questions to fill the gaps. You don't need a perfect brief to get started.

Can I pause or stop anytime?

Yes. Monthly partnerships can be paused or stopped with 5 business days notice. No long-term contracts. No penalties.

Who owns the files?

You do. All source files, all deliverables, transferred to you on completion. If we ever stop working together, everything gets handed over cleanly.

What's your timezone and response time?

We're based in GMT+8 (Suzhou, China). For European and North American clients, this means we work while you sleep. Response time during our working hours is typically under 2 hours. You'll hear from us before your day starts.

Do you sign NDAs?

Yes, without hesitation.

Have you worked with Western clients before?

Our portfolio includes brand systems for technology companies, DTC consumer brands, and institutional identity projects. We're actively building our Western client base — which is exactly why our trial pricing is set to make the first step as low-risk as possible.